hmm – so I’ve been using WordPress.com for 7 years now. How time flies!
This is definitely the longest I have spent associated with any content technology and clearly I am not alone. This recent post illustrates that of all sites that run on a content management system, 54% of them are on WordPress.
These are the top five reasons why WordPress.com remains the ‘best fit’ for my personal CMS needs …
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”
I’ve used this classic Bill Gates quote a number of times in this blog over the last 5 years and have certainly witnessed it playing out in technology developments I have been associated with during my career – from desktop publishing, to digital broadcasting, 3G mobile, web-based applications and consumer electronics.
Since entering the workplace in marketing roles in the 1980s, there is no doubt that the processes involved in marketing have evolved tremendously over the last 20 years but I find myself somewhat disappointed and disillusioned with what’s happened in the field of ‘Technology for Marketing’ over the last 10 years.
Things certainly seemed a lot more clear cut when the TFM show was in its ascendance back in 2003 and divided its proposition across marketing, customer service and sales domains. The irrational exhuberance of those heady dotcom days was passed and there was a much more serious focus on the tangible things technology could deliver to the sales, marketing and customer care agendas and processes.
10 years on we have an explosion of acronyms – not just amongst the exhibitors but from the exhibition organisers themselves – TFM&A, OA&A, IDMX and P&ME – err WTF? Continue reading
Back at the beginning of February 2011, I wrote a post titled ‘I predict a riot!‘ that sparked an interesting debate.
The post itself questioned the importance of social media in the context of the Arab Spring and asked what might happen in the Western world and particularly the spiritual home of ‘social media’ – the US – as financial challenges worsened.
Almost 2 years have passed since that post and I have been revisiting some of the things that have happened since then.
I’ve just finished reading ‘Days of Destruction, Days of Revolt’ . If you want to continue your days looking on the bright side – then do not read this book! It is staggeringly depressing.
By way of a brief summary, the book covers the following accounts … Continue reading
via cycling.com
The success of the London 2012 Olympics shows that our enthusiasm for ‘The Games’ has not waned since our earliest civilisations battled to become Citius, Altius, Fortius (Faster, Higher, Stronger).
As the sun sets on the Games of the XXX Olympiad and we head off to XXXI in Rio, the next 4 years have been deemed crucial by some organisations for addressing potentially one of the biggest issues facing our planet – global warming.
We are just 2 short months from the onehundredmonths.org half way point and the remaining 50 months will take us up to the next ‘Greatest Show on Earth’ in Rio 2016.
London 2012 has been described as the ‘greenest games ever’ and this article debates quite nicely just how true this is. Regardless of the efforts that have gone into building the venues from recycled materials and creating new wildlife habitats, the article points out that …
Continue reading
Whether ’tis Nobler in the mind to sufferThis slight adaptation of Shakespeare’s famous soliloquy seemed fitting in a week when the ‘engagement’ debate has raged again.
Amongst the various discussions on Twitter, I noticed reference to an article on the Marketing website describing what it called ‘The great brand engagement myth’. To set the tone of the article, it is accompanied by an image of Gone with the Wind character Rhett Butler and the phrase “Frankly marketeer I don’t give a damn”.
You will need to be registered to read the whole article. If you are not, it isn’t the most ‘engaging’ registration process or ‘customer experience’ so I hope the publisher’s don’t mind if I give the article more exposure by quoting some passages from it in order to give you a flavour of the comments from pundits and marketers …
A comment that stood out to me particularly was from Ben Hammersley, editor of Wired UK magazine:-
Beyond 2020 Visions ... 