iCar = Efficient + Intelligent + Fun

When I first started my current role in the automotive industry last year, I met with a bunch of publishers to understand more about the industry and how the media were covering it. Towards the top of the list was Future Publishing with titles like Fast Bikes, Fast Car and Redline and well known car mod events such as TRAX, JapFest and FordFair.

Fast forward 12 months and Future has just launched Issue One of iCar described as ‘The Definitive Guide to More Efficient Motoring’ and with a tagline of Efficient, Intelligent, Fun.

Now, there are posts on this blog that make it clear I like ‘fast’ and I like ‘fun’ however, having attended a few of these car mod events in the last year, I have to be brutally honest and say that the words ‘Efficient’ and ‘Intelligent’ would be pretty low down the list of adjectives I’d associate with them. Therefore, reading the manifesto of the iCar editorial team is like taking a breath of fresh (exhaust fume free) air… Continue reading

"The Internet is inherently a force for democracy" …or not?

This is the conclusion of a debate that ran on The Economist website a couple of month’s back. In what appeared to be a well structured debate the conclusion of the moderator was as follows…

“By a narrow margin, the floor has chosen to oppose the motion. In so doing, you have declared your belief that the internet is “inherently” a force for democracy.

The motion did not ask to what extent the internet favours democrats or tyrants. Yet it is notable that in comments from the floor contributors on both sides of the argument frequently played down its significance. “Just another tool” was a commonly used phrase. Perhaps, as I suggested in my opening, such caution is a reaction to breathless media coverage of the web’s role in revolutions. Perhaps you are naturally cool-headed.

Over the past two weeks, supporters of the motion frequently refused to accept that such a “tool” could inherently favour either side. Such a question, they argued, was nonsensical. Sometimes it was used for democratic means. Often it was not.

But the majority disagreed. The internet is naturally inclined to encourage the free circulation of information, many contested. And the free circulation of information, they argued, is inherently incompatible with authoritarianism—even if some governments have succeeded so far in inhibiting the internet’s full power. It is this view that has largely carried the day. I hope such optimism proves well-founded.”

While I accept the moderator’s view and the weight of current public opinion on this particular debate I remain ‘uncomfortable’ with the conclusion. Continue reading

Something well worth boasting about…

In contrast to my previous post about the self-congratulatory double page spread McDonalds had in The Times the other day, IBM took a more modest single page today to publicise their 100th anniversary.

As readers of my often cynical and sceptical blog posts about the murky activities of corporate organisations may know, I have deep respect and a bit of a soft spot for ‘Big Blue’. To say that it is an organisation with substance and authenticity is an understatement and just those few highlights of achievements in the advert below reinforce that view.

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The 100 Icons of Progress can be read more easily and in its entirety here. Here are my top ten from an organisation that really has changed the world for the better… Continue reading

This has 'guilt' written all over it…

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This gem of corporate advertising stood out to me from the pages of The Times yesterday. (Click for a larger image if you are remotely interested in reading it for yourself or find the longer online version here…)

It’s basically McDonalds, a corporation that has been merrily polluting our bodies and the environment for many decades, proclaiming their health giving properties and ‘eco’ credentials.

While I’m sure they have enough evidence of their claims to avoid action by the Advertising Standards Authority (a pretty toothless body if ever there was one) the way I read this personally was as a list of ‘guilty as charged’ pronouncements.

To me, McDonalds has always been a very ‘reactive’ organisation and the majority of the statements it makes in this advertisement (to investors one presumes) have only come about due to upsurges in public opinion, changes in legislation and profit imperative – plus the fact it feels obliged to have a ‘corporate and social responsibility’ these days.

All the time it could get away with poisoning us, insidiously indoctrinating our children and spreading its detritus across the world at as little cost to itself as possible, it has done so – therefore, this type of pompous corporate bullshit really sticks in my throat – a bit like their double quarter-pounders with cheese 😉

Our War – Very shocking indeed

Our War - BBC 3 - © Simon Panter - BBC

The first of a three part documentary based on war footage shot by soldiers themselves screened last night in the  UK .

As this BBC blog intro exclaims, it was “Stunning, extraordinary, powerful, shocking…”

While driving to and from work today, there was a particular part of the programme that played over repeatedly in my head.

It wasn’t the graphic images of wounded soldiers or IEDs exploding around them but their facial expressions, body language and words when they talked about killing the enemy that shocked me most deeply.

I’ve said before on this blog that I am anti-war not anti-soldier and the shocking aspect of this programme was illustrating how inexperienced young men (in battle and life) can be turned very quickly into crazed, ruthless killing machines. Continue reading