When I first started my current role in the automotive industry last year, I met with a bunch of publishers to understand more about the industry and how the media were covering it. Towards the top of the list was Future Publishing with titles like Fast Bikes, Fast Car and Redline and well known car mod events such as TRAX, JapFest and FordFair.
Fast forward 12 months and Future has just launched Issue One of iCar described as ‘The Definitive Guide to More Efficient Motoring’ and with a tagline of Efficient, Intelligent, Fun.
Now, there are posts on this blog that make it clear I like ‘fast’ and I like ‘fun’ however, having attended a few of these car mod events in the last year, I have to be brutally honest and say that the words ‘Efficient’ and ‘Intelligent’ would be pretty low down the list of adjectives I’d associate with them. Therefore, reading the manifesto of the iCar editorial team is like taking a breath of fresh (exhaust fume free) air… Continue reading


