This last weekend I went on what is an annual pilgrimage for many business owners – that glorious ‘assault on the senses’ known as the Spring Fair at the NEC.
If you haven’t been there, or to the smaller Autumn equivalent, then it is basically where the nation’s shopkeepers – both online and bricks and mortar – gather to see what latest and greatest ideas they can stock their warehouses and shelves with to entice the punters to part with their cash.
It was interesting to see what’s changed and what hasn’t since my last visit in 2011
The first thing that was noticeably different is that the ‘buzz is back’. You could see that even on the opening Sunday, when the general public like to take a peek, there was business being done. The last time I witnessed anywhere near a ‘buzz’ at a Spring or Autumn Fair was way back at the start of 2008 before the impact of the financial meltdown hit home in the UK.
The other big general change from a couple of years ago is that tablet PCs have become not just a flashy accessory but an essential exhibition tool – from snapping visitor badges, to demonstrating product variations to collecting order information, the exhibition stands were awash with tablet toting staff tapping and swiping away.
Here are a few more observations and highlights from this year’s visit … Continue reading