Why my new hearing aids make me cry

This state of the ark hearing aid from 100 years ago weighed in at over 3 pounds

This ‘state of the ark’ hearing aid from 100 years ago weighed in at over 3 pounds

There’s an interesting TED driven debate here examining the emotional effect of music.  It’s powerful stuff but unfortunately when you have lost more than half your natural hearing it’s quite difficult to relate to some of the comment and sentiment.

As my hearing has continued to decline in recent years I have lost more and more music. Pieces of classical music that I enjoyed 5, 10, even 15 years ago have increasingly lost their attraction.  They become unrecognisable as more and more layers of the music drop away and don’t sound anything like you remember them.

There reaches a point where pumping the sound into your ears at higher and higher volume removes all the subtleness of the music and the type of basic digital hearing aid provided by the NHS does not provide the quality of sound to compensate, making even the heaviest music sound harsh and uncomfortable.

For me, the net result is my musical tastes have retreated to mainly punk and heavy rock that I enjoyed in my youth where quality and subtlety of sound makes very little difference to the end result.

This week I took delivery of a set of new hearing technology the price of which equates to a sparkling new 500cc motorbike – hmmm…. The aids themselves are so small and light they hardly tip the scales at a miniscule 2 grammes each. This is at least 4 times lighter than my old aids and when you wear these things 16 hours a day, every gramme makes a difference. In terms of quality difference I’d say the sound produced by these high-tech little units is at least a factor of 10 better than standard NHS issue.

What then, set the tears rolling down my cheeks? Thinking how much 4 grammes of equipment can cost? Thinking how else that money could be spent? Continue reading

TFM(&A) 2003 to 2013 – a big lesson in confusion marketing

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”

confusedI’ve used this classic Bill Gates quote a number of times in this blog over the last 5 years and have certainly witnessed it playing out in technology developments I have been associated with during my career – from desktop publishing, to digital broadcasting, 3G mobile, web-based applications and consumer electronics.

Since entering the workplace in marketing roles in the 1980s, there is no doubt that the processes involved in marketing have evolved tremendously over the last 20 years but I find myself somewhat disappointed and disillusioned with what’s happened in the field of ‘Technology for Marketing’ over the last 10 years.

Things certainly seemed a lot more clear cut when the TFM show was in its ascendance back in 2003 and divided its proposition across marketing, customer service and sales domains. The irrational exhuberance of those heady dotcom days was passed and there was a much more serious focus on the tangible things technology could deliver to the sales, marketing and customer care agendas and processes.

10 years on we have an explosion of acronyms – not just amongst the exhibitors but from the exhibition organisers themselves – TFM&A, OA&A, IDMX and P&ME – err WTF? Continue reading